Privacy Policy

1. Introduction

This Privacy Policy is intended to provide clear and transparent information regarding our data processing practices and the choices available to individuals whose Personal Information we process. We are committed to handling Personal Information in accordance with applicable privacy and data protection laws and to maintaining appropriate standards of confidentiality, integrity, and security throughout its lifecycle.

Our Platform is designed to deliver digital entertainment through websites, mobile applications, smart television applications, connected devices, and other technologies that enable users to access audiovisual content, manage subscriptions, and interact with our services (collectively, the "Services").

By accessing or using the Services, creating an account, subscribing to our offerings, or otherwise interacting with the Platform, you acknowledge that your Personal Information will be processed in accordance with this Privacy Policy and any applicable legal requirements based on lawful grounds such as contract, legal obligation, consent (where required), and legitimate interests.

Where the applicable law requires consent for a particular processing activity, we will request such consent before processing your Personal Information for that purpose.

2. Definitions

For the purposes of this Privacy Policy, the following terms shall have the meanings assigned below:

• "Account" means the registered user profile created to enable access to the Services and associated functionalities.
• "Applicable Law" means any law, regulation, directive, code of practice, or legally binding requirement governing the collection, use, disclosure, storage, or protection of Personal Information in the jurisdictions where the Company operates or where the Services are made available.
• "Personal Information" means any information relating to an identified or identifiable natural person, whether directly or indirectly, including information that can reasonably be associated with an individual or household, as defined under applicable privacy legislation.
• "Processing" means any operation or set of operations performed on Personal Information, whether by automated or non-automated means, including the collection, recording, organization, storage, adaptation, retrieval, consultation, use, disclosure, transmission, combination, restriction, anonymization, deletion, or destruction of such information.
• "Services" means all digital products, applications, websites, streaming platforms, software, customer support services, and related technologies operated or made available by the Company.
• "User", "you," or "your" refers to any individual who accesses, visits, browses, registers for, subscribes to, or otherwise uses the Services.
• "Device" means any equipment used to access the Services, including computers, mobile phones, tablets, smart televisions, streaming devices, wearable technologies, or other internet-enabled devices.
• "Third Party" means any individual, organization, or entity other than the Company, its affiliates, and the User.

Unless otherwise required by the context, words expressed in the singular include the plural, and references to one gender include all genders.

3. Scope of this Privacy Policy

This Privacy Policy governs the Processing of Personal Information collected by or on behalf of the Company in connection with the Services. It applies whenever you:

• visit or browse our websites;
• create or manage a user account;
• subscribe to our streaming services;
• purchase, renew, or cancel a subscription;
• stream, download, or interact with audiovisual content made available through the Platform;
• communicate with our customer support teams;
• participate in surveys, promotional campaigns, competitions, or other user engagement initiatives;
• subscribe to newsletters or marketing communications;
• interact with the Company through official social media channels or other digital communication platforms; or
• otherwise provide Personal Information while using or engaging with the Services.

This Privacy Policy applies regardless of the technology or device through which the Services are accessed.

The Policy does not apply to information collected by independent third-party websites, applications, payment providers, advertisers, device manufacturers, operating systems, telecommunications providers, or other external services that maintain their own privacy policies and are not under the Company's control.

Where local data protection laws impose additional obligations or provide enhanced rights to individuals residing in particular jurisdictions, those laws shall apply to the extent required.

4. Categories of Personal Information We Collect

The categories of Personal Information processed by the Company depend on the nature of your interaction with the Services, the features you choose to use, and the permissions you grant through your device or account settings.

4.1 Identity and Registration Information

Information necessary to establish and administer your account may include your name, username, email address, telephone number, date of birth or age verification, country of residence, preferred language, profile information, and other identifiers required to authenticate your account or provide access to the Services.

4.2 Subscription and Account Administration Information

We maintain records relating to your subscription status, membership history, billing cycle, account preferences, parental control settings, profile configurations, account activity, customer service interactions, and other administrative information necessary to manage your relationship with the Company.

4.3 Viewing Activity and Service Usage

To provide, improve, and personalize the Services, we collect information relating to how you interact with the Platform. Depending on your use of the Services, this may include your viewing history, playback progress, watch lists, search queries, content ratings, viewing preferences, language selections, interaction with recommendations, browsing patterns, and other usage information generated through your use of the Platform.

4.4 Technical and Device Information

Whenever you access the Services, certain technical information may be collected automatically to ensure functionality, security, and performance. This information may include your Internet Protocol (IP) address, browser type, operating system, application version, device model, unique device identifiers, network information, time zone, language settings, diagnostic information, system logs, crash reports, connection characteristics, and approximate geographic location derived from technical network information where permitted by law.

4.5 Communications

Where you communicate with the Company, we may process the information contained in correspondence, customer support requests, feedback submissions, survey responses, complaints, where legally permitted, and any other communications exchanged between you and the Company.

4.6 Information Collected Through Automated Technologies

Certain information is collected automatically through cookies, software development kits (SDKs), pixels, local storage technologies, application programming interfaces (APIs), and comparable technologies that support authentication, session management, analytics, fraud prevention, security monitoring, service optimization, and user preference management. Further information is provided in the "Cookies and Tracking Technologies" section below.

5. Sources of Personal Information

The Company obtains Personal Information from a variety of sources to provide and improve the Services. Personal Information may be obtained directly from you, automatically through your use of the Services, or from carefully selected third parties acting within the scope of applicable law.

You may provide Personal Information when you create an Account, purchase or renew a subscription, update your profile, participate in promotions or surveys, communicate with customer support, submit inquiries or feedback, register for newsletters or events, or otherwise interact with the Company.

You are responsible for ensuring that the information you provide is accurate, complete, and kept up to date throughout your use of the Services.

6. Purposes for Processing Personal Information

Personal Information is processed only to the extent necessary for the purposes described below. The Company processes Personal Information only where such processing is necessary to operate, maintain, secure, and improve the Services or to otherwise fulfill legitimate business, contractual, or legal obligations.

6.1 Provision of the Services

We process Personal Information to establish and administer user Accounts, authenticate users, provide access to subscription-based services, deliver audiovisual content, synchronize viewing activity across supported devices, manage user profiles, and enable the features and functionality of the Platform.

6.2 Subscription Administration

Personal Information is processed to activate, renew, suspend, modify, or terminate subscriptions, administer billing arrangements, verify payment status, process refunds where applicable, maintain subscription records, and communicate with users regarding their membership and account status.

6.3 Personalization of the User Experience

To improve the relevance and quality of the Services, we analyze information relating to user preferences and interactions with the Platform to tailor content recommendations, optimize navigation, customize the presentation of available content, and enhance the overall viewing experience. Personalization does not prevent users from independently searching for or accessing content available under their subscription.

6.4 Customer Support and Service Management

Personal Information may be processed to respond to inquiries, investigate technical issues, resolve complaints, verify account ownership, provide assistance, monitor service quality, and maintain records relating to customer support interactions.

6.5 Platform Performance and Service Improvement

We analyze operational and usage information to monitor the performance, stability, accessibility, and functionality of the Platform. This includes identifying technical issues, evaluating service performance, measuring feature adoption, improving user interfaces, enhancing streaming quality, developing new functionalities, and supporting product innovation.

6.6 Communications

The Company may communicate with users regarding account verification, subscription renewals, payment confirmations, technical notices, maintenance updates, security alerts, policy amendments, and other administrative communications necessary for the proper operation of the Platform.

6.7 Fraud Prevention and Platform Security

Personal Information may be processed to detect, investigate, prevent, and respond to fraudulent activity, unauthorized account access, intellectual property infringement, service abuse, cybersecurity threats, suspicious transactions, or other activities that may compromise the security or integrity of the Services.

6.8 Research, Analytics, and Business Intelligence

The Company may process Personal Information to conduct statistical analyses, evaluate user engagement, identify viewing trends, assess audience interests, forecast demand, improve operational decision-making, and support strategic planning. Where practicable, information used for these purposes may be aggregated, anonymized, or de-identified.

6.9 Compliance with Legal and Regulatory Obligations

We may collect, use, disclose, and otherwise process your Personal Information where such processing is necessary to comply with applicable laws, regulations, legal processes, court orders, governmental or regulatory requests, tax and accounting requirements, or any other legal or regulatory duties to which the Company is subject.

7. Legal Bases for Processing Personal Information

Where applicable privacy legislation requires a legal basis for processing Personal Information, the Company processes such information only where one or more lawful grounds apply.

7.1 Performance of a Contract

Processing is necessary to fulfill our contractual obligations to users, including creating Accounts, providing streaming services, managing subscriptions, processing payments, delivering customer support, and administering the Services.

7.2 Compliance with Legal Obligations

Certain processing activities are necessary to enable the Company to comply with legal and regulatory obligations, including financial reporting, taxation, anti-fraud measures, consumer protection requirements, law enforcement requests, and judicial proceedings.

7.3 Legitimate Interests

The Company may process Personal Information where such processing is necessary to pursue legitimate business interests, provided those interests are not overridden by the rights and freedoms of the individual. Legitimate interests may include maintaining the security of the Platform, preventing fraud and abuse, improving the functionality and performance of the Services, conducting analytics and business planning, protecting the Company's legal rights, and developing new products and services.

7.4 Consent

Where required by applicable law, the Company relies upon your consent before processing Personal Information for specific purposes, including certain categories of marketing communications, optional cookies, location-based services, or other activities requiring prior authorization. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

7.5 Protection of Vital Interests

In exceptional circumstances, Personal Information may be processed where necessary to protect the vital interests of an individual or another natural person.

8. Artificial Intelligence and Personalized Recommendations

The Company employs automated technologies, including machine learning models, predictive analytics, and other artificial intelligence ("AI") tools, to improve the functionality, efficiency, and personalization of the Services.

Depending upon the functionality being used, AI-driven systems may analyze information including viewing history, search activity, watchlists, content preferences, playback behavior, language selections, subscription tier, device characteristics, interactions with recommendations, and aggregated user engagement trends.

These automated technologies are used to recommend films, personalize the arrangement and presentation of content within the Platform, improve search accuracy and content discovery, optimize streaming quality, enhance accessibility features, identify technical issues, improve recommendation algorithms, and support fraud detection and account security.

These automated technologies are not used to make decisions that produce legal effects or similarly significant consequences for individual users. Users remain free to browse, search for, and access all content available under their subscription without being restricted by automated recommendations.

9. Cookies and Similar Technologies

The Platform utilizes cookies and comparable technologies to support essential functionality, enhance user experience, improve security, analyze Platform performance, and facilitate the delivery of personalized services. These technologies may include cookies, web beacons, software development kits (SDKs), application programming interfaces (APIs), local storage technologies, device identifiers, pixels, and similar tracking mechanisms.

9.1 Essential Technologies

Certain cookies and technologies are strictly necessary for the operation of the Platform, enabling functions including user authentication, secure account sessions, subscription verification, fraud prevention, video playback, system administration, load balancing, and security monitoring. Because these technologies are necessary for the operation of the Services, they generally cannot be disabled through the Platform.

9.2 Functional Technologies

Functional technologies remember user preferences and improve convenience by storing information relating to language selection, accessibility settings, playback preferences, profile configurations, and other customized features.

9.3 Analytics Technologies

Analytics technologies enable the Company to understand how users interact with the Services by measuring Platform performance, identifying technical issues, evaluating feature usage, and generating statistical information regarding user engagement. Information generated through analytics technologies may be aggregated or de-identified where appropriate.

9.4 Advertising and Marketing Technologies

Where advertising or promotional features are enabled in the Services, cookies and similar technologies may be used to measure performance, understand engagement, and provide relevant content. Such technologies are used only where permitted by applicable law and, where required, only after obtaining user consent.

9.5 Managing Cookie Preferences

Most internet browsers and mobile operating systems provide settings that enable users to manage, restrict, or delete cookies and similar technologies. Disabling certain technologies may affect the availability or functionality of some features of the Platform.

10. Payment Services and Financial Information

The Company facilitates subscription payments and other financial transactions through independent third-party payment service providers that employ industry-recognized security standards. Payment credentials submitted during a transaction are transmitted directly to the applicable payment processor through secure encrypted communication channels.

The Company does not collect, receive, store, or retain sensitive payment authentication information, including complete payment card numbers, card verification values (CVV), online banking credentials, or similar financial access credentials. Such information is collected and processed directly by the relevant third-party payment service provider in accordance with its own privacy policy and terms of service.

The Company may receive and process limited payment-related information necessary to provide and administer the Services, including transaction identifiers, payment confirmations, billing history, subscription plans, renewal dates, invoice information, and refund status.

Third-party payment service providers operate independently and are not owned, managed, or controlled by the Company. Users are encouraged to review the privacy policies and terms of such providers before submitting any personal or financial information.

11. Disclosure of Personal Information

The Company does not sell, rent, or otherwise disclose Personal Information to third parties for their independent commercial purposes. Personal Information may be disclosed only where such disclosure is necessary to operate the Services, fulfill contractual obligations, protect the Company's legitimate interests, comply with applicable legal requirements, or where disclosure has otherwise been authorized by the User.

11.1 Service Providers

The Company may engage carefully selected third-party service providers to perform functions necessary for the operation and administration of the Services, including cloud hosting and infrastructure services, content delivery networks (CDNs), payment processing, customer relationship management, technical support, cybersecurity services, identity verification, analytics and reporting, email and communication services, fraud detection and prevention, data storage and disaster recovery, and software development and maintenance.

All service providers processing Personal Information on behalf of the Company are contractually required to implement appropriate confidentiality obligations, security measures, and data protection safeguards consistent with applicable law.

11.2 Corporate Affiliates

Where operationally necessary, Personal Information may be shared among entities within the Company's corporate group for purposes including centralized administration, information technology support, financial reporting, internal auditing, regulatory compliance, customer support, strategic planning, and business continuity. Any affiliate receiving Personal Information shall process such information in accordance with this Privacy Policy and applicable legal requirements.

11.3 Legal and Regulatory Disclosure

The Company may disclose Personal Information where such disclosure is necessary or appropriate to comply with applicable laws or regulatory obligations, respond to lawful requests from courts or governmental authorities, enforce the Company's contractual rights, investigate suspected fraud or unlawful activities, protect the rights, property, safety, or security of the Company or its users, or establish, exercise, or defend legal claims.

12. International Transfers of Personal Information

The Company's operations, technology infrastructure, and service providers may be located in multiple jurisdictions. Consequently, Personal Information may be transferred to, stored in, or accessed from countries other than the country in which it was originally collected.

Where Personal Information is transferred across national borders, the Company implements appropriate legal, technical, and organizational safeguards designed to ensure that the transferred information continues to receive a level of protection substantially equivalent to that required under applicable data protection laws, including contractual data protection commitments, approved international transfer mechanisms, internal corporate policies, encryption and access controls, and vendor due diligence.

By accessing or using the Services, you acknowledge that Personal Information may be processed in jurisdictions whose privacy laws may differ from those of your country of residence.

13. Information Security

The Company maintains a comprehensive information security program designed to protect Personal Information throughout its lifecycle against unauthorized access, disclosure, alteration, loss, misuse, destruction, or other unlawful forms of processing. Our security framework incorporates administrative, organizational, physical, and technical safeguards, which may include encryption of data during transmission and at rest, identity and access management controls, role-based access restrictions, secure authentication mechanisms, multi-factor authentication for administrative access, continuous system monitoring, intrusion detection and prevention measures, vulnerability assessments, penetration testing, audit logging, security awareness training, and incident response procedures.

Although the Company employs commercially reasonable security measures consistent with industry standards, no electronic transmission, storage system, or internet-based technology can be guaranteed to be completely secure. Where a security incident involving Personal Information occurs, the Company will investigate the incident, implement appropriate remedial measures, and provide any notifications required under applicable law.

14. Data Retention

The Company retains Personal Information only for as long as reasonably necessary to fulfill the purposes for which the information was collected, including the provision of the Services, compliance with legal obligations, protection of legitimate business interests, resolution of disputes, enforcement of contractual rights, and maintenance of appropriate business records.

In determining appropriate retention periods, the Company considers statutory limitation periods, accounting and taxation obligations, contractual requirements, ongoing customer relationships, information security considerations, fraud prevention requirements, regulatory expectations, and operational necessity.

Upon expiration of the applicable retention period, Personal Information will be securely deleted, anonymized, aggregated, or otherwise rendered incapable of identifying an individual, unless continued retention is required or permitted by applicable law.

15. Your Privacy Rights

The Company respects the privacy rights afforded to individuals under applicable data protection legislation and is committed to facilitating the exercise of those rights. These rights may vary depending on applicable data protection laws and any permitted limitations or exceptions.

15.1 Right to Rectification

Request the correction or completion of inaccurate, incomplete, or outdated Personal Information maintained by the Company.

15.2 Right to Erasure

Request the deletion of your Personal Information where continued processing is no longer necessary, where consent has been withdrawn, where processing is unlawful, or where applicable law otherwise provides such a right. The Company may decline requests for deletion where continued retention is required to comply with legal obligations, resolve disputes, exercise or defend legal claims, detect fraud, protect security, or fulfill other lawful purposes.

15.3 Right to Withdraw Consent

Where processing is based upon your consent, you may withdraw that consent at any time. Withdrawal of consent shall not affect the lawfulness of any processing carried out prior to the withdrawal becoming effective.

16. Marketing Communications

The Company may communicate with Users regarding products, services, features, promotions, events, surveys, newsletters, and other information relating to the Platform where such communications are permitted under applicable law. Marketing communications may be delivered through various channels, including electronic mail, text messages, in-application notifications, push notifications, or other electronic means made available through the Services.

Where required by applicable law, marketing communications will be sent only after obtaining the User's prior consent. Users may withdraw their consent to receive marketing communications or update their communication preferences at any time by selecting the unsubscribe option contained within a marketing communication or by adjusting notification preferences through their Account settings.

Withdrawal of consent or opting out of promotional communications will not affect communications that are necessary for the administration of the User's Account or the provision of the Services, including communications relating to subscriptions, billing, security, technical support, policy updates, or legal notices.

17. Children's Privacy

We do not knowingly collect personal information from children under the age of 13 (or the applicable age of digital consent in your jurisdiction). Users under 18 may only use the Service with appropriate parental or legal guardian consent where required by applicable law.

If we become aware that personal information has been collected from a child without required consent, we will take steps to delete such information promptly.

18. Business Transfers and Corporate Transactions

As the Company continues to develop its business, it may engage in transactions that affect its corporate structure or ownership, including mergers, acquisitions, consolidations, reorganizations, investments, joint ventures, financing arrangements, sales of assets, or similar corporate transactions. In connection with such transactions, Personal Information may be disclosed to prospective purchasers, investors, lenders, advisers, auditors, or other parties participating in the transaction, provided that such recipients are subject to appropriate confidentiality obligations.

Where ownership or control of all or part of the Company's business is transferred, Personal Information may form part of the transferred assets, provided that the recipient continues to process such information in accordance with applicable law. The occurrence of a corporate transaction shall not diminish the rights afforded to Users under this Privacy Policy or under applicable data protection legislation.

19. Amendments to this Privacy Policy

The Company reserves the right to amend, update, or otherwise modify this Privacy Policy from time to time in order to reflect changes in applicable laws, regulatory guidance, industry standards, technological developments, operational practices, or the Services provided through the Platform.

When amendments are made, the revised version of this Privacy Policy will be published through the Platform together with an updated effective date. Continued use of the Services following the effective date of an updated Privacy Policy constitutes acknowledgement of the revised Policy.

20. Governing Privacy Principles

In administering this Privacy Policy and processing Personal Information, the Company is guided by the following principles:

• Personal Information will be processed lawfully, fairly, and transparently.
• Personal Information will be collected only for specified, legitimate, and clearly identified purposes.
• Only the Personal Information reasonably necessary to achieve those purposes will be collected and processed.
• Personal Information will be maintained as accurately as reasonably practicable and updated where necessary.
• Appropriate technical and organizational safeguards will be implemented to protect Personal Information throughout its lifecycle.
• Personal Information will not be retained for longer than necessary unless continued retention is required or permitted by applicable law.
• The Company will remain accountable for its privacy practices and will regularly review its governance framework to promote ongoing compliance with applicable privacy and data protection legislation.